I’m Zofija — a proud trans woman, hair expert & colourist, and dreamer behind BOHEMA HAIR.
For me, hair was never just hair. It was survival, self-expression, and a way back to myself. Growing it, touching it, styling it & taking care of it — every strand became part of my becoming.
BOHEMA was born from that journey. It is my baby, my ritual, and now, I hope, yours too. A space where difference is celebrated, where softness is strength, and where we all deserve to feel fresh, proud, and at home in our own skin.
To me, BOHEMA is more than haircare — it’s a reminder to honour the child who carried you here, a chance to reconnect with yourself, and a gentle cultural movement of love, pride, and authenticity.
With love,
Zofija ☀️
BOHEMA stands for connection — to yourself, to others, and to nature. For us, hair has never been just hair. It’s a ritual, a daily act of becoming, a thread back to who you truly are.
We believe in slowing down and turning routines into intentional moments — soft, grounding rituals that remind you of your worth. Our formulas are rooted in nature, created vegan friendly, cruelty-free, silicone & sulphate-free, always with the Earth in mind.
At BOHEMA, we believe in rituals over routines, softness as rebellion, and community over competition.
This is your invitation to step closer — to discover our values, connect with our story, and become part of what we’re building together.
The Beginning
One Day or Day One?
BOHEMA HAIR got its start on a golden summer evening in Richmond Park, London. While walking with her husband Luke, Zofija shared her dream: a haircare brand that could touch not only hair but also the soul. Something clicked —“one day, or day one?” That moment planted the seed of BOHEMA, a brand born to carry sunlight, softness, and rebellion into everyday rituals.
The First Ritual
The Golden Oil Arrives
BOHEMA’s first product — the Multifunctional Ultra-Lightweight Hair Oil — launches, inspired by nostalgic summers and designed for all hair types. Quickly featured in British Airways High Life and BIKE Magazine, the oil found its way onto the shelves of pioneering salons across the UK and Europe.
Recognition
UK Hair & Beauty Awards Top 4
From 21,500 brands, BOHEMA rose to the Top 4 for Best Business Branding at the UK Hair & Beauty Awards — a moment that marked the brand’s arrival on the bigger stage. Zofija herself was honoured as 11th in ‘Entrepreneur of the Year’, a recognition of her vision, resilience, and dedication.
What’s Next
The BOHEMA Movement
By the end of 2026, BOHEMA HAIR aims to offer a complete minimalistic hair care routine — crafted with the same care, values, and multifunctional spirit as our very first oil. These future rituals will continue to be gender-neutral, vegan, Earth-friendly, and designed to care not only for your hair, but also for your soul.
