Hey, sweetie
We met Claudia (@brushedbyclauds) years ago — we still remember the way she spoke about hair. Not just as something to style or tame, but as a language. A way to connect, to express, to heal. There was something about Claudia — her presence, her passion, her quiet confidence — that stayed with me long after we parted ways.
When we began dreaming up BOHEMA, we often found ourselves thinking of people like her — artists who lead with heart, who make people feel safe and seen in the chair. So when we reconnected, it felt like something had come full circle.
This is a love letter from Claudia — an artist, a listener, a guide. And above all, a believer in the power of hair as care.☀️
Can you tell us a little about yourself — where you come from, and what led you into the world of hair?
I originally started my career in Johannesburg, South Africa. From a young age, I imagined myself in the beauty and fashion industry — giving frequent makeovers to family and friends, inspired by their individuality and how it could be enhanced through hair and makeup.
My long-term hairstylist and mentor, Tracey, encouraged me to take the leap by working front of house on weekends. I quickly fell in love with the bond I witnessed between her and her clients.
What does being a hairdresser mean to you?
Being a hairdresser means connection and trust. It’s a collaborative experience with each individual — learning what makes them feel good, and bringing that to life. It means community: a support network where we can share thoughts and feelings without the expectations often placed on us by loved ones. It’s a space to express hardships without shame or judgment.
What’s something about the hair industry you wish more people knew — or felt — especially those outside of it?
I wish more people understood how diverse the industry truly is. So many hairstylists are neurodivergent or come from marginalised communities. It’s a safe space where you can express yourself freely, find real acceptance, and inspire each other to live authentically.
How do you stay inspired — or grounded — in such a fast-paced space?
I spend a lot of time alone to recharge. Social media and constant stimulation can be overwhelming, so ‘quiet time’ — especially in nature — is essential. Claiming space for yourself allows you to give fully to others.
What do you feel when you’re behind the chair?
When I’m behind the chair, I feel empowered and inspired. I believe every person who sits in my chair is there for a reason. Often, we come together to find clarity, or a sense of friendship and support.
How would you describe your relationship with your own hair? Has it changed over time?
My mane is a huge part of my identity. The way it's coloured or styled is a form of self-expression. I’ve been through phases of nursing it back to health after too much bleach and heat styling. I’ve experimented with many shades and hues — creating playful, colourful textures.
Over the past two years, my natural texture has changed. I’m currently embracing more of my natural colour and waves, choosing subtle enhancements rather than resisting what comes naturally. Hair health has become a top priority in my self-care — my focus now is on consistency and low-maintenance routines to manage my hair day-to-day.
What does the word ‘BOHEMA’ mean to you personally?
BOHEMA means freedom and liberation.
What message would you give to a younger version of yourself — or someone just starting out in this journey?
Love yourself first. Prioritise your own needs, so that you’re truly able to care for others.
