About BOHEMA HAIR

BOHEMA HAIR was founded in 2023 by a transgender woman and hair colourist Zofija Krocaite (@zofija.witch). Her mission was to create a gender-neutral, vegan, LGBTQIA+ and Earth friendly, body positive and community-based hair care brand, that will appeal to people of all genders, shapes, cultures and beliefs. 

Mission and vision

BOHEMA HAIR aims to encourage and connect open minded people, who are interested in discovering and learning more about themselves and the world that surrounds us. People, who are always changing and evolving, seeking and willing to learn more about themselves. People who are capable of integrating into modern society and the world we live in without losing their identity, instead, building an even stronger connection with themselves and inner “ME”. A group of people, who believe that hair is (or can be) an important part of their identity, confidence, self acceptance, self representation and expression in this modern society. 

BOHEMA HAIR VALUES:

Our goal is to create high quality, minimalistic, systematic hair care products that will represent and stand for four main BOHEMA HAIR values:

  • Celebrating being different.

    We don't merely embrace acceptance; we celebrate the beauty of inclusivity and diversity. BOHEMA HAIR stand as an additional pillar of support and protection for the more vulnerable segments of our society.

  • ZERO HARM TO ANIMALS.

    We aspire to transform our planet into a warm and inclusive haven for all. BOHEMA HAIR ardently upholds the belief that cosmetic products must never infringe upon the well-being of animals. We are proud to be 100% vegan and cruelty-free.

  • GIVING BACK TO THE PLANET.

    Sustainability, minimalism, and a reverence for nature are the bedrock of our values, manifesting through our natural and multifunctional products, also Earth-friendly packaging.

  • MADE WITH LOVE, IN THE BALTICS.

    Lithuania marks the history of BOHEMA HAIR, where our founder grew up and came from. Frosted glass effect of our packaging, floral and woody scents of our formulas and handwritten fonts imitates Baltic amber, well known Lithuania’s streams and forests, and hand work of Baltic chemists and woodworkers. 

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